20 March 2026
🕑 Time: 1:00 PM – 11:00 PM
We Create Music brings together music creators, industry professionals, and forward-thinking creatives—a space for collaboration, networking, and new ideas. Our event offers the opportunity to connect directly with key decision-makers, present your projects, and engage with artists, producers, and leading experts. Whether you're looking to expand your network, discover new opportunities to place your music, or explore the latest industry trends, this is where you need to be.
Key focuses of the next edition of our convention include the rapidly growing field of immersive audio, which opens new creative possibilities and revenue opportunities for artists—from spatial studio formats to cutting-edge live experiences. We also highlight the world of sync and sound branding, especially for genres such as ambient, electronic, and neoclassical. In addition, our new We Create Dance Music initiative brings together leading expertise and key voices from across the electronic scene, while Women Create Music continues our mission to support and empower women throughout the music industry.
To support these initiatives, we are excited to welcome outstanding partners from across the creative and technological spectrum. Among them are L-Acoustics, Dolby, and Genelec in immersive audio; GEWA Strings and TRO in sync and sound branding; as well as electronic music leaders including Armada, Smash the House, and Beatport. We also welcome industry expertise from Universal Music, Warner Music, Sony Music, BTA, Neumann, Chosen Talents, and many more.
Alongside the convention program and the German Songwriting Awards, various songwriting sessions will take place throughout the day in collaboration with key partners. You’ll also have the chance to explore cutting-edge music technology—from state-of-the-art instruments to the latest innovations in music production.
Get ready for a day filled with inspiration, exclusive insights, and invaluable connections.
speaker
Matteo Ponzetta, Creative Director TRO, leading Sound Branding Agency
Matthias Noelte, Budde Talent Agency
Tom Keil, Head o Global A&R at Armada Music
Daniel Grunenberg, Multi-Platinum selling Producer & Artist of Electro-Pop Duo 'Glasperlenspiel'
Netta Nimrodi, multi-platinum awarded songwriter & producer / Managing Director NVA Love
Ralf Kollmann, MOBILEE Records / I-AM-MGMT
Andreas Keul, Senior A&R Universal Music
Eric Horstmann, Immersive Lab
Arie Burshtein, A&R Smash the House, multi-platinum awarded songwriter & producer
Michelle Leonard,
Multi-platinum selling Songwriter & Artist
Nadja Kuppel, Founder We Create Music
David Ziegler, Senior Content Engineer Dolby
Michael Herberger, Managing Director Popakademie Mannheim