Abstract logo with overlapping pink gradient initials "WF" and the text "We Create Music" on a light background.
Tickets

20 March 2026


🕑 Time: 1:00 PM – 11:00 PM

We Create Music Convention schedule; main stage events include workshops on marketing and mastering, German Songwriting Awards, and a panel; Ovation Experience Room features a performance; Dolby Atmos Experience Room has a listening session and workshop; Talent Stage at BIMM Live Room.

We Create Music brings together music creators, industry professionals, and forward-thinking creatives—a space for collaboration, networking, and new ideas. Our event offers the opportunity to connect directly with key decision-makers, present your projects, and engage with artists, producers, and leading experts. Whether you're looking to expand your network, discover new opportunities to place your music, or explore the latest industry trends, this is where you need to be.

Key focuses of the next edition of our convention include the rapidly growing field of immersive audio, which opens new creative possibilities and revenue opportunities for artists—from spatial studio formats to cutting-edge live experiences. We also highlight the world of sync and sound branding, especially for genres such as ambient, electronic, and neoclassical. In addition, our new We Create Dance Music initiative brings together leading expertise and key voices from across the electronic scene, while Women Create Music continues our mission to support and empower women throughout the music industry.

To support these initiatives, we are excited to welcome outstanding partners from across the creative and technological spectrum. Among them are L-Acoustics, Dolby, and Genelec in immersive audio; GEWA Strings and TRO in sync and sound branding; as well as electronic music leaders including Armada, Smash the House, and Beatport. We also welcome industry expertise from Universal Music, Warner Music, Sony Music, BTA, Neumann, Chosen Talents, and many more.

Alongside the convention program and the German Songwriting Awards, various songwriting sessions will take place throughout the day in collaboration with key partners. You’ll also have the chance to explore cutting-edge music technology—from state-of-the-art instruments to the latest innovations in music production.

Get ready for a day filled with inspiration, exclusive insights, and invaluable connections.

speaker

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Matteo Ponzetta, Creative Director TRO, leading Sound Branding Agency

Matthias Noelte, Budde Talent Agency

Man in black shirt looking to the side against a white background. Daniel Grunenberg

Tom Keil, Head o Global A&R at Armada Music

Daniel Grunenberg, Multi-Platinum selling Producer & Artist of Electro-Pop Duo 'Glasperlenspiel'

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Ralf Kohlmann

Netta Nimrodi, multi-platinum awarded songwriter & producer / Managing Director NVA Love

Ralf Kollmann, MOBILEE Records / I-AM-MGMT

Andreas Keule, Universal Music
Immersive Lab, Eric Horstmann,

Andreas Keul, Senior A&R Universal Music

Eric Horstmann, Immersive Lab

Black and white portrait of a man with short dark hair, wearing a striped shirt. David Dolby

Arie Burshtein, A&R Smash the House, multi-platinum awarded songwriter & producer

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Nadja Kuppel - Head of WCM - We create music

Michelle Leonard,
Multi-platinum selling Songwriter & Artist

Nadja Kuppel, Founder We Create Music

David Ziegler, Senior Content Engineer Dolby

Michael Herberger, Managing Director Popakademie Mannheim

Partial view of an Ovation acoustic guitar with decorative sound holes and headstock, logo on black background. GEWA Music, Ovation