Abstract logo with overlapping pink gradient initials "WF" and the text "We Create Music" on a light background.
Tickets

March 2026


🕑 Time: 2:00 PM – 11:00 PM

We Create Music Convention schedule; main stage events include workshops on marketing and mastering, German Songwriting Awards, and a panel; Ovation Experience Room features a performance; Dolby Atmos Experience Room has a listening session and workshop; Talent Stage at BIMM Live Room.

We Create Music brings together music creators, industry professionals, and forward-thinking creatives—a space for collaboration, networking, and new ideas. Our event offers the opportunity to connect directly with key decision-makers, present your projects, and engage with artists, producers, and industry experts. Whether you’re looking to expand your network, discover new opportunities to place your music, or explore the latest industry trends, this is where you need to be.

One of the key focuses of our event is supporting sustainable funding opportunities for creatives. We are introducing an innovative model that provides music creators with access to financial resources while allowing them to retain full ownership of their rights. The Creators Initiative officially launches with a €10 million funding volume, aimed at supporting artists, labels, and publishing companies.

Another major focus is the launch of our new initiative, Women Create Music, dedicated to empowering women in the music industry. As part of this, we are combining our commitment to gender equity with another groundbreaking area of innovation: immersive audio technology. With 3D sound shaping the future of music, our first key theme, „Women Create Immersive“, will explore new creative dimensions in spatial audio. To kick things off, we’re hosting a dedicated songwriting camp and a panel talk, creating a space for artists, producers, and industry leaders to connect, collaborate, and push the boundaries of immersive sound.

In addition to the convention program and the German Songwriting Awards, various songwriting sessions will take place throughout the day in collaboration with key industry partners. You’ll also have the chance to explore cutting-edge music technology—from state-of-the-art instruments to the latest innovations in music production.

Get ready for a day filled with inspiration, exclusive industry insights, and invaluable connections.

speaker

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Matteo Ponzetta, Creative Director TRO, leading Sound Branding Agency

Matthias Noelte, Budde Talent Agency

Man in black shirt looking to the side against a white background. Daniel Grunenberg

Tom Keil, Head o Global A&R at Armada Music

Daniel Grunenberg, Multi-Platinum selling Producer & Artist of Electro-Pop Duo 'Glasperlenspiel'

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Ralf Kohlmann

Netta Nimrodi, multi-platinum awarded songwriter & producer / Managing Director NVA Love

Ralf Kollmann, MOBILEE Records / I-AM-MGMT

Andreas Keule, Universal Music
Immersive Lab, Eric Horstmann,

Andreas Keul, Senior A&R Universal Music

Eric Horstmann, Immersive Lab

Black and white portrait of a man with short dark hair, wearing a striped shirt. David Dolby

Arie Burshtein, A&R Smash the House, multi-platinum awarded songwriter & producer

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Nadja Kuppel - Head of WCM - We create music

Michelle Leonard,
Multi-platinum selling Songwriter & Artist

Nadja Kuppel, Founder We Create Music

David Ziegler, Senior Content Engineer Dolby

Michael Herberger, Managing Director Popakademie Mannheim

Partial view of an Ovation acoustic guitar with decorative sound holes and headstock, logo on black background. GEWA Music, Ovation